![]() Default: Another alternative is to set a default website for your international visitors.Therefore, most companies purchase a country-code TLD for their primary market and geo-redirect those to subdomains or subdirectories. Multiple TLDs are rarely used in practice, as they might confuse users. However, obtaining and maintaining TLDs requires more infrastructure while only targeting a single country. ![]() TLD: Top-level domains allow you to work with country-specific domains ( ).If we want all our website visitors from Germany to get redirected, we send them to de. or /de. Subdomains and subdirectories: The most common way to redirect your users based on geolocation is by working with subdomains or paths.Content: If you only want your content to be specific to your users' locations, a Smart Content Option might be the right way for you.Let's take a look at the different methods. The best method for you will depend on your needs, your goal, your website’s structure, and/or your marketing strategy. There are several different ways a redirection can work. This is called a geo IP redirect, geolocation redirect, or location-based redirect. The IP address is then matched against a database of IP addresses and locations so we can automatically redirect our visitors based on this information. IP addresses allow us to identify the country or even city of a visitor. An IP (which stands for “Internet Protocol”) address consists of a series of numbers unique to a device or network. To do this, we need to learn what countries our visitors are coming from. ![]() We want to offer a more personalized experience to our global audience and decide to customize our website for different locations. Let's say we have a website,, that is getting a lot of traffic worldwide. To ensure that your SEO won't suffer any impact, this post will discuss what location targeting and redirection are, why you should (or shouldn't) use them, how Google treats this subject, as well as different ways of redirection and how to implement them when developing your website. If done wrong, it can prevent your website from being properly indexed by search engines. However, implementing a geotargeting strategy without prior knowledge is not a walk in the park. ![]() It doesn't only help your bounce rate - it directly translates into conversions. Offering your customers content in their preferred language, providing your prices in their local currency, and showing them only products that will actually ship to their country are some advantages of geo redirection based on your customer's country or city.Īfter all, there is a reason why the big players like Apple, Amazon, and Coca-Cola use geo redirection in their marketing strategy. One way to ensure this won't happen to you and your business is by redirecting your customers based on their geolocation. With a saturated market of online stores, your customers don't rely on you - you depend on them. It directly translates into your conversion rate and, therefore, into your sales. A great customer experience is essential. But just like me, many customers out there will react the same way to being denied a purchase. You might be thinking, "Wow, that’s harsh!" And you would be right. Maybe they offer other products that ship to my location, but to be honest, I will never know. I was frustrated that there wasn't any clarification about this earlier in the process.
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